There are many PR companies operating in the UK, so there will be no difficulty in finding one that meets your individual needs. For example:
The Brunswick Group
The Brunswick Group is the top performing PR company according to PR Week. Based in London, but with a presence in 20 other cities worldwide, the company operates as a private partnership. This enables them to draw on skills and expertise of their many staff across the whole group.
They employ a range of specialist staff, who can address the individual need of a company focusing on a number of variables. For example, they can choose staff with expertise in dealing with certain issues, working within a specific sector, or experience of marketing to a particular audience.
This global corporation is used to working in complex and challenging business environments. They employ leading experts in their field in over 80 areas, e.g. people who have formerly worked in banking, been chief executives, are Nobel Laureate economists, or are intellectual property specialists.
Red Door Communications
This PR company is run on a smaller scale, meaning that they have the advantage of senior staff having direct contact with clients.
They specialise on working within the health sector, and have won awards for their work.
For example, a campaign to raise awareness of a particular health condition, involving public events, media engagement and use of digital channels, resulted in over 6,000 people addressing this issue medically for first time.
Another small company, Buchanan work in the financial sector. They are well established, having been in business for over 25 years.
They have over 100 clients, most of whom have a presence on international stock exchanges, and can offer a variety of services including managing one-off projects or longer term business.
Crisis communications can also be provided, in which they help companies to put in place a contingency plan for crisis management and train company staff to handle hostility, which can help diffuse difficult situations with minimal damage to reputation.
We Are Social
This innovative company describe themselves as a 'global conversation agency'. They have a modern approach to PR, with a high focus on the use of social media marketing and communication. They are a relative newcomer, only established in 2008, but have won awards for previous campaigns.
They now have some well known clients on their books, including Heinz, Adidas, and eBay. The company is committed to supporting clients to develop their brand via social media.
Many customers now consider social media to be a much more reliable way to gauge the integrity of a company, and prefer to engage with businesses through Facebook, YouTube, Twitter and other platforms, rather than through corporate websites and more traditional marketing routes.
Strong>The ultimate success of your company could be heavily dependent on the way you promote yourself to your customers. Your focus is rightly on ensuring that your brand is the best it can possibly be, and you don't want the distraction of having to manage the tricky business of PR.